The Mobile Marketing Association France organized on May 5 breakfast on the effectiveness of mobile campaigns, which was Viuz partner.

 They interviewed Olivier Monferran on this occasion, Head of CRM and Digital General Motors.

He answered the following questions:

- General Motors and digitalization?

- What proportion of the mobile?

- Good practices on mobile?

- Is the intentionniste the big issue? What intentionniste?

- What about the issue of digitalization of the network?