février 2018

70% of consumers now use their mobile in stores. Locate a store, consult reviews or compare prices ...: the mobile is today become indispensable to the consumer even in his journey offline purchase. To better understand the role and increasing impact of smartphone in store, the MMA has just published its Guide to interactions mobile point of sale. Two years after its first edition, the Mobile Marketing Association France announces a major update to its Point of Sale Interaction Guide. "70% of consumers are now using their mobile in... [Lire la suite]

EDF is working with Nokia to test IoT technologies in its R & D laboratories in Ile-de-France. His various professions also lead a work on big data. EDF is slowly but surely moving towards the Internet of Things. After carrying out a general interest study on the subject for all of the group's businesses in 2015, the energy company's R & D division began a more concrete testing phase at the end of 2017. It has teamed up with Nokia to evaluate the use of IoT technologies in an industrial environment. "We want to... [Lire la suite]