The latest edition of Criteo's Global Commerce Review reveals that European retailers achieve 54% of mobile sales through apps in the fourth quarter of 2017. In France, consumers are active in all environments and buy more and more via their smartphone .
Criteo unveils the results of its quarterly Global Commerce Review for the fourth quarter of 2017. This report explores consumer activities, behaviors and preferences across all devices and browsers.
Highlighting consumers' increasing use of consumer applications, the report... [Lire la suite]