mars 2018

The latest edition of Criteo's Global Commerce Review reveals that European retailers achieve 54% of mobile sales through apps in the fourth quarter of 2017. In France, consumers are active in all environments and buy more and more via their smartphone . Criteo unveils the results of its quarterly Global Commerce Review for the fourth quarter of 2017. This report explores consumer activities, behaviors and preferences across all devices and browsers. Highlighting consumers' increasing use of consumer applications, the report... [Lire la suite]

In recent years, geolocalisation technologies have created "Location Based Services": products and services adapted to people's past and present geolocations. Made possible thanks to Roofstreet technology, the next evolution is in progress with the arrival of "Trip Based Services": products and services that adapt not only to positions but also to past and future trips. Who needs to understand travel today? Understanding travel is a current issue and essential to many sectors. Retail: Customer knowledge has always been central... [Lire la suite]