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In terms of urban development, the Finnish capital has found its way between the all-technological and the all-participative. Surrounded by the calm waters of the Gulf of Finland, architecturally contemporary brick buildings rise block after block into a crane sky over the ancient port of Sörnäinen. The Kalasatama district ("fishing port" in Finnish) is one of Helsinki's major urban developments. Nothing futuristic at first sight, yet this operation of 175 hectares is one of the most interesting attempts in Europe to give substance... [Lire la suite]

To reduce markdowns and break out of a lull in sales, H&M is turning to artificial intelligence (AI) and Big Data to tailor its merchandising mix in its brick-and-mortar stores. The fashion retailer is using algorithms to gain insights from returns, receipts and data from loyalty cards to improve its bottom lines, according to news source Retail Dive reports. H&M is utilizing the technology in a store located in an upscale section of Stockholm, Sweden. It has so far learned that women make up most of its... [Lire la suite]

In Barcelona, high-tech data platforms generate demand for old-fashioned community development. Residents living around Plaça del Sol joke that theirs is the only square where, despite the name, rain is preferable. Rain means fewer people gather to socialise and drink, reducing noise for the flats overlooking the square. Residents know this with considerable precision because they’ve developed a digital platform for measuring noise levels and mobilising action. I was told the joke by Remei, one of the residents who, with her ‘citizen... [Lire la suite]

The latest edition of Criteo's Global Commerce Review reveals that European retailers achieve 54% of mobile sales through apps in the fourth quarter of 2017. In France, consumers are active in all environments and buy more and more via their smartphone . Criteo unveils the results of its quarterly Global Commerce Review for the fourth quarter of 2017. This report explores consumer activities, behaviors and preferences across all devices and browsers. Highlighting consumers' increasing use of consumer applications, the report... [Lire la suite]

In recent years, geolocalisation technologies have created "Location Based Services": products and services adapted to people's past and present geolocations. Made possible thanks to Roofstreet technology, the next evolution is in progress with the arrival of "Trip Based Services": products and services that adapt not only to positions but also to past and future trips. Who needs to understand travel today? Understanding travel is a current issue and essential to many sectors. Retail: Customer knowledge has always been central... [Lire la suite]

70% of consumers now use their mobile in stores. Locate a store, consult reviews or compare prices ...: the mobile is today become indispensable to the consumer even in his journey offline purchase. To better understand the role and increasing impact of smartphone in store, the MMA has just published its Guide to interactions mobile point of sale. Two years after its first edition, the Mobile Marketing Association France announces a major update to its Point of Sale Interaction Guide. "70% of consumers are now using their mobile in... [Lire la suite]

EDF is working with Nokia to test IoT technologies in its R & D laboratories in Ile-de-France. His various professions also lead a work on big data. EDF is slowly but surely moving towards the Internet of Things. After carrying out a general interest study on the subject for all of the group's businesses in 2015, the energy company's R & D division began a more concrete testing phase at the end of 2017. It has teamed up with Nokia to evaluate the use of IoT technologies in an industrial environment. "We want to... [Lire la suite]

Ford and Silicon Valley-based Autonomic will work together to build a new open platform upon which cities can build out infrastructure communications, including connected traffic lights and parking spots, called the “Transportation Mobility Cloud.” Ford CEO Jim Hackett announced the news on Monday at the CES 2018 keynote kicking off the annual conference. The platform is designed to help connect smart transportation services, as well as adjacent connected offerings, uniting them with one common language to help coordinate all this... [Lire la suite]

According to the latest updated report on the mobility of the Swedish equipment manufacturer Ericsson, the number of objects connected to the IoT (connected cars, industrial machines, meters, sensors, consumer products of types wearables, etc.) should grow on average 19% worldwide by 2023, to reach a total of 20 billion units. By that time, all devices connected to a network (including mobile phones, PCs, tablets) will reach 30 billion units.Ericsson distinguishes objects that will be connected by short-range wireless technologies... [Lire la suite]

Advisers assisted by robots, improved HRD thanks to software ... a study lists the changes underway in the banking sector. Will the HR departments of the banks soon become "HRMD", "Human Resources and Machinery Departments"? The idea, a bit scary, is among the recommendations of a report from the firm Athling, "Artificial intelligence in the bank: employment and skills," which will be released on December 7. This study, commissioned and managed by the Observatory of the Bank's trades, the statistical and prospective collection body... [Lire la suite]