02 juin 2015

Olivier Monferran (General Motors) : "The challenge: digitization of the physical network "

The Mobile Marketing Association France organized on May 5 breakfast on the effectiveness of mobile campaigns, which was Viuz partner. They interviewed Olivier Monferran on this occasion, Head of CRM and Digital General Motors. He answered the following questions: - General Motors and digitalization? - What proportion of the mobile? - Good practices on mobile? - Is the intentionniste the big issue? What intentionniste? - What about the issue of digitalization of the network? ... [Lire la suite]

27 août 2014

Connected Car Manufacturers Embracing Big Data

In today’s connected world, cars have changed and so have their owners. Big data analytics have transformed driver experiences, capturing real-time data insights from inside and outside of vehicles to improve driver safety, vehicle services and improve the driving experience. With the connected car market reaching $130 billion US dollars by 2019 (Smart Mobility Management), it is no surprise that auto manufacturers are rapidly adopting connected car technology and embedding it within their vehicles. GM recently announced that it... [Lire la suite]
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