24 octobre 2017

Big Data puts itself in service to the bank

The bank is certainly one of the sectors where companies hold the most information on its customers: private situation, salary, spendings, propensity of savings, favourite retailers… But not only. Thanks to the mixing of structured and non structured data (publications on the social networks, emails, history of purchases on e-commerce web site, etc.), Big Data enables the banks to have a true analysis of the life of their customers day after day, for to better understand their behavior and to anticipate them. When the customers... [Lire la suite]
Posté par Nina Legras à 09:59 - - Commentaires [0] - Permalien [#]
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24 janvier 2017

Smart cities, a key passeport for tourism

There is not only one Big Data of Smart City but several ones. Most of the urban operators have already or are going to launch Big Data projects thanks to the flow of collected information. Smart tourism is booming today : major touristic cities all around the world use digital to boost their attractivity. Paris&Co, the economic development agency of the French capital, encourages all these technologies to facilitate the orientation of the tourists in the French capital. Smart city connects the whole town to foreign tourists... [Lire la suite]
05 mars 2015

Product and Pricing Lifecycle Management : A new way to transform banck products management

By shifting from a product-centric approach to a customer-centric approach, Product and Pricing Lifecycle Management (PPLM) is transforming the way banks manage products, pricing, loyalty and billing.     more information: http://zafin.com/