07 juin 2015

The Accenture Technology Vision 2015: An Australian Perspective maps out the five key trends

Today’s pioneering enterprises are doing more than just talking a good digital game. They are fundamentally changing the way they look at themselves and quickly mastering the shift from “me” to “we.” Proactive corporate leaders see their businesses, employees and customers as a living, breathing digital fabric offering unprecedented opportunity to establish beachheads in new markets, drive profit and change life for the better. Through the transformational power of this network, we’re witnessing the birth of a new era of “digital... [Lire la suite]

02 juin 2015

Olivier Monferran (General Motors) : "The challenge: digitization of the physical network "

The Mobile Marketing Association France organized on May 5 breakfast on the effectiveness of mobile campaigns, which was Viuz partner. They interviewed Olivier Monferran on this occasion, Head of CRM and Digital General Motors. He answered the following questions: - General Motors and digitalization? - What proportion of the mobile? - Good practices on mobile? - Is the intentionniste the big issue? What intentionniste? - What about the issue of digitalization of the network? ... [Lire la suite]
09 mai 2015

Big Data, Big Analytics, Visual Analytics… what does it all mean for Thales Group ?

The Thales approach is structured around three closely interconnected themes: Big data (data management and storage), Big Analytics (processing, enrichment and value creation) and Visual Analytics (exploitation and interactive visualisation of datasets using parallelisable and/or linearisable analysis algorithms to ensure exhaustivity). credit Thales Group Never before in the history of the world has so much data been produced in such a short time. Smartphones, social media and mobile devices are responsible for much of it —... [Lire la suite]
06 avril 2015

How to find value in IoT data

Accenture has reported increasing interest from its clients about deploying and harnessing Internet of Things (IoT) systems, but these companies still need to uncover specific value in the technology. James Bailey, managing director of Accenture's mobility department, said in an interview with V3 that, while Accenture's clients still look for mobility-related consultancy, they are also looking for help in understanding the IoT. Setting standards Bailey agrees that the diversity of devices makes it difficult to establish uniform... [Lire la suite]
18 février 2015

The 'Internet of Things' will be the world's most massive device market and save companies billions of dollars

                        In an all-new report from BI Intelligence, we examine what is currently driving growth in the Internet of Things and how various sectors of the economy will embrace IoT innovations.  Here are a few of the key findings from the BI Intelligence report: The Internet of Things will be the largest device market in the world. We estimate that by 2019 it will be more than double the size of the smartphone, PC, tablet, connected car, and... [Lire la suite]
11 février 2015

Big data: 2015 year of practical work ?

Deloitte experts believe that French companies should spend experimentation in terms of masses of data analysis this year, after a year of reflection. The focus is particularly on data governance.   The analysis of large-scale digital data (social networks, mobile connections), has become a topic of discussion in all executive committees of major companies last year. In his report on the digital transformation of the digital economy submitted to the government last November, Philippe Lemoine had, however, noted that "the vast... [Lire la suite]

10 février 2015

Big data to improve customer loyalty

"The data driven marketing boosts customer loyalty," says a signed study by Turn and Forbes. According to the findings of this study, leaders who have adopted such a strategy are three times more likely to report a competitive advantage through increased customer loyalty. According to a report by the publisher of the digital platform Turn, in collaboration with Forbes Insights, 74% of marketing professionals considered as fine tacticians leveraging data analysis, have an edge over competition from the perspective of the... [Lire la suite]
06 février 2015

Key trends for retail technology in 2015: the rise of hyper-personalisation

This year, customer experience management will be mostly focused on customer personas, rather than portfolios. It is increasingly critical for retailers to innovate in terms of customer experience to keep shoppers engaged. Only by serving the changing needs, preferences and behaviour of the customer, will retailers and brands be able to meet today's hyper-connected consumers on their terms, across all channels of interaction. Over the course of last year, we saw a spike in customer expectations for bespoke personalisation across all... [Lire la suite]
02 février 2015

Technologies to transform the world

 IHS analysts reveal their list of technologies they see that could transform the world in the next five year.   The Internet of Everything, cloud computing/big data, and 3D printing are the three technologies most likely to transform the world during the next five years, according to IHS Technology. Cloud computing/big data brings metamorphosis to computing and consumer markets The cloud has become a ubiquitous description for on-demand provisioning of data, storage, computing power and services that are touching... [Lire la suite]
28 janvier 2015

The Connected Car Will Be Commonplace Before 2025

The Connected Car of the future, made of self-healing materials, social media connected and communicating, Wearable and IoT compatible is more or less already here. IBM released a study, “Automotive 2025: Industry without borders,” amassing interviews with 175 executives from automotive OEMs, suppliers, and other leaders in 21 countries and found that by 2025 cars will be able to learn, heal, drive and socialise with other vehicles (V2V) and their surrounding environment (V2I). “By 2025, the industry will not only recreate our... [Lire la suite]