11 mai 2018

H&M Looks To Big Data For Store Insights

To reduce markdowns and break out of a lull in sales, H&M is turning to artificial intelligence (AI) and Big Data to tailor its merchandising mix in its brick-and-mortar stores. The fashion retailer is using algorithms to gain insights from returns, receipts and data from loyalty cards to improve its bottom lines, according to news source Retail Dive reports. H&M is utilizing the technology in a store located in an upscale section of Stockholm, Sweden. It has so far learned that women make up most of its... [Lire la suite]
Posté par Nina Legras à 16:00 - - Commentaires [0] - Permalien [#]
Tags : , , , ,

16 mars 2018

Apps account for 54% of mobile sales for merchants

The latest edition of Criteo's Global Commerce Review reveals that European retailers achieve 54% of mobile sales through apps in the fourth quarter of 2017. In France, consumers are active in all environments and buy more and more via their smartphone . Criteo unveils the results of its quarterly Global Commerce Review for the fourth quarter of 2017. This report explores consumer activities, behaviors and preferences across all devices and browsers. Highlighting consumers' increasing use of consumer applications, the report... [Lire la suite]
Posté par Nina Legras à 13:29 - - Commentaires [0] - Permalien [#]
Tags : , , , ,
15 mars 2017

Augmented Retail: the interweaving between traditional commerce and e-commerce

From "click and collect" to "ship from store", the Internet invites itself in all strata of traditional commerce. Forced turning for some, opportunity for others, the integration of the Web is now inevitable. Gone are the days when physical commerce stood at a distance from e-commerce! Here it is today caught up by the boom of online commerce. Most of the growth in the sector is currently driven by the "click and collect", which puts physical stores at the heart of the global dynamic of brands. While there are many signs of... [Lire la suite]
Posté par Nina Legras à 16:13 - - Commentaires [0] - Permalien [#]
Tags : , , ,