customer experience

Keolis Rennes has launched an experiment to facilitate the mobility of disabled persons by connected sensors. An innovation that is part of Keolis's desire to use the full potential of the Internet of Objects to enrich the customer experience and strengthen the Group's operational performance. A Keolis innovation to find a parking space reserved for disabled persons in real time Since July 2016, two car parks of the city of Rennes, one outdoor, the other underground, are equipped with sensors of car detection installed in places... [Lire la suite]

The Mobile Marketing Association France organized on May 5 breakfast on the effectiveness of mobile campaigns, which was Viuz partner. They interviewed Olivier Monferran on this occasion, Head of CRM and Digital General Motors. He answered the following questions: - General Motors and digitalization? - What proportion of the mobile? - Good practices on mobile? - Is the intentionniste the big issue? What intentionniste? - What about the issue of digitalization of the network? ... [Lire la suite]

This year, customer experience management will be mostly focused on customer personas, rather than portfolios. It is increasingly critical for retailers to innovate in terms of customer experience to keep shoppers engaged. Only by serving the changing needs, preferences and behaviour of the customer, will retailers and brands be able to meet today's hyper-connected consumers on their terms, across all channels of interaction. Over the course of last year, we saw a spike in customer expectations for bespoke personalisation across all... [Lire la suite]