15 juin 2015

IoT offers both opportunities & threats. 5 pillars of ITsecurity protection

Cyber security is a central tenet across all of the trends described in this year’s Technology Vision. Examine the 5 key security implications we see emerging for digital business, and the approaches for dealing with each one.   Accenture Technology Vision on five themes that will help prepare businesses to stretch their digital boundaries: • Enabling Autonomous Devices at the Edge • Making Data-Driven Decisions at Internet of Things Scale • Securing the Three Vs (Volume, Variety and Velocity) of Big Data • Maximizing... [Lire la suite]

10 février 2015

Big data to improve customer loyalty

"The data driven marketing boosts customer loyalty," says a signed study by Turn and Forbes. According to the findings of this study, leaders who have adopted such a strategy are three times more likely to report a competitive advantage through increased customer loyalty. According to a report by the publisher of the digital platform Turn, in collaboration with Forbes Insights, 74% of marketing professionals considered as fine tacticians leveraging data analysis, have an edge over competition from the perspective of the... [Lire la suite]