digital marketing

Things seem to be changing faster than ever and life feels increasingly complex and fragmented. We could be at peak complexity, but I think that life will, in fact, soon simplify. We are currently mid-phase between two eras: the pre- and post-digital age. It isn’t unusual to think that you have understood “the power of the new” when you haven’t. We thought that the beauty of the MP3 format was its storage capability, when in hindsight it was about streaming every piece of music ever made. We thought that the wonder of the... [Lire la suite]

On the walls, Samsung screens. Connected displays are now everywhere. In your pocket, your purse but also now in public areas. Can not do without. Learn more : http://www.samsung.com/fr/business/insights/news/the-concept-store-by-samsung-business

The Mobile Marketing Association France organized on May 5 breakfast on the effectiveness of mobile campaigns, which was Viuz partner. They interviewed Olivier Monferran on this occasion, Head of CRM and Digital General Motors. He answered the following questions: - General Motors and digitalization? - What proportion of the mobile? - Good practices on mobile? - Is the intentionniste the big issue? What intentionniste? - What about the issue of digitalization of the network? ... [Lire la suite]

Analysts identify the top digital marketing trends, and where they place on the Gartner Hype Cycle. In their session at the Gartner Digital Marketing Conference, Adam Sarner and Mike McGuire, research vice presidents for Gartner for Marketing Leaders, pinpointed specific trends on the Gartner Digital Marketing hype cycle to describe which ones will have the most impact on digital marketers. The hype cycle illustrates technologies that move through the peak of expectations to the trough of disillusionment and eventually to the... [Lire la suite]

"The data driven marketing boosts customer loyalty," says a signed study by Turn and Forbes. According to the findings of this study, leaders who have adopted such a strategy are three times more likely to report a competitive advantage through increased customer loyalty. According to a report by the publisher of the digital platform Turn, in collaboration with Forbes Insights, 74% of marketing professionals considered as fine tacticians leveraging data analysis, have an edge over competition from the perspective of the... [Lire la suite]

This year, customer experience management will be mostly focused on customer personas, rather than portfolios. It is increasingly critical for retailers to innovate in terms of customer experience to keep shoppers engaged. Only by serving the changing needs, preferences and behaviour of the customer, will retailers and brands be able to meet today's hyper-connected consumers on their terms, across all channels of interaction. Over the course of last year, we saw a spike in customer expectations for bespoke personalisation across all... [Lire la suite]

The number of smart devices in your home, on your body and around your office is increasing everyday. By 2020, there could be as many as 30 billion devices hooked up to the Internet of Things (IoT). As far as business goes, few industries will be more profoundly affected by the IoT than the retail sector, which will be a major topic of discussion at the National Retail Federation’s Annual Convention and Expo this week in New York. Some people may abandon brick-and-mortar shopping completely. Others will use applications to help them... [Lire la suite]