digital retail

The latest edition of Criteo's Global Commerce Review reveals that European retailers achieve 54% of mobile sales through apps in the fourth quarter of 2017. In France, consumers are active in all environments and buy more and more via their smartphone . Criteo unveils the results of its quarterly Global Commerce Review for the fourth quarter of 2017. This report explores consumer activities, behaviors and preferences across all devices and browsers. Highlighting consumers' increasing use of consumer applications, the report... [Lire la suite]

In recent years, geolocalisation technologies have created "Location Based Services": products and services adapted to people's past and present geolocations. Made possible thanks to Roofstreet technology, the next evolution is in progress with the arrival of "Trip Based Services": products and services that adapt not only to positions but also to past and future trips. Who needs to understand travel today? Understanding travel is a current issue and essential to many sectors. Retail: Customer knowledge has always been central... [Lire la suite]

70% of consumers now use their mobile in stores. Locate a store, consult reviews or compare prices ...: the mobile is today become indispensable to the consumer even in his journey offline purchase. To better understand the role and increasing impact of smartphone in store, the MMA has just published its Guide to interactions mobile point of sale. Two years after its first edition, the Mobile Marketing Association France announces a major update to its Point of Sale Interaction Guide. "70% of consumers are now using their mobile in... [Lire la suite]

Data is everywhere especially in E-commerce. Big Data is now a tremendous springboard to personalize the customer relationship. Amazon is the first one which has invested in Big Data. The IT colossus and the associated services have considerably changed the environment of the French distribution but also at a worlwide level too : considering the prices competition, the Internet trafic, the customer behavior, the supply chain optimization …Amazon is the undisputed leader in the dynamic pricing gestion and the supply chain. ... [Lire la suite]

Digitization, which is of course happening all around us, is opening up a whole new spectrum of opportunities to create value. But how do you navigate this new horizontal world? Peter Weill and Stephanie Woerner offer some useful insights on these challenges in their 2015 Sloan Management Review article, “Thriving in an Increasingly Digital Ecosystem.” In exploring these insights, and some of their implications, leaders can gain a fuller understanding of the landscape they face. Opportunities for companies in every industry are... [Lire la suite]

Mark Humphlett, Director of Industry and Solution Strategy, Infor When the shop floor is operating poorly, the entire enterprise suffers. This is why teams who are setting priorities for digital initiatives should place a high priority on improving shop floor processes first and foremost. Manufacturers are gearing up for change. Personnel throughout the enterprise are bound to be impacted by the digital technologies which are changing processes and re-inventing manufacturing, from the ground up. Nowhere is the impact of... [Lire la suite]

In recent years, retailers have primarily tied to invest in their eCommerce by adopting innovative web and mobile technologies to make it more relevant and personal to the online customer experience. But with the evolution of consumption and the emergence of a demand for unified experience, so omnicanale, retailers are turning again today to their physical stores trying to evaluate the best way to harness the wealth and potential ... potential pure players have not and they suffer.Indeed, a study presented by userADgents in September... [Lire la suite]

Things seem to be changing faster than ever and life feels increasingly complex and fragmented. We could be at peak complexity, but I think that life will, in fact, soon simplify. We are currently mid-phase between two eras: the pre- and post-digital age. It isn’t unusual to think that you have understood “the power of the new” when you haven’t. We thought that the beauty of the MP3 format was its storage capability, when in hindsight it was about streaming every piece of music ever made. We thought that the wonder of the... [Lire la suite]

On the walls, Samsung screens. Connected displays are now everywhere. In your pocket, your purse but also now in public areas. Can not do without. Learn more : http://www.samsung.com/fr/business/insights/news/the-concept-store-by-samsung-business

The Mobile Marketing Association France organized on May 5 breakfast on the effectiveness of mobile campaigns, which was Viuz partner. They interviewed Olivier Monferran on this occasion, Head of CRM and Digital General Motors. He answered the following questions: - General Motors and digitalization? - What proportion of the mobile? - Good practices on mobile? - Is the intentionniste the big issue? What intentionniste? - What about the issue of digitalization of the network? ... [Lire la suite]