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Groupement INI : Intégration Numérique pour l'Industrie
digital retail
16 mars 2018

Apps account for 54% of mobile sales for merchants

The latest edition of Criteo's Global Commerce Review reveals that European retailers achieve 54% of mobile sales through apps in the fourth quarter of 2017. In France, consumers are active in all environments and buy more and more via their smartphone...
Posté par Nina Legras à 13:29 - Commentaires […] - Permalien [#]
Tags: digital retail,  digital economy,  connected retail,  e-commerce,  apps

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1 mars 2018

"TRIP BASED SERVICES" OR THE ADAPTATION OF COMPANIES TO THE MOBILITY OF THEIR CLIENTS

In recent years, geolocalisation technologies have created "Location Based Services": products and services adapted to people's past and present geolocations. Made possible thanks to Roofstreet technology, the next evolution is in progress with the arrival...
Posté par Nina Legras à 10:40 - Commentaires […] - Permalien [#]
Tags: digital retail,  data science,  smart city,  IA,  Roosftreet,  geolocation,  geomarketing

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22 février 2018

Retail: Never without my mobile

70% of consumers now use their mobile in stores. Locate a store, consult reviews or compare prices ...: the mobile is today become indispensable to the consumer even in his journey offline purchase. To better understand the role and increasing impact...
Posté par Nina Legras à 10:40 - Commentaires […] - Permalien [#]
Tags: digital retail,  retail,  mobile in store,  data exploitation,  point sale digitalization

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15 mai 2017

Big Data the formidable weapon on digital retail

Data is everywhere especially in E-commerce. Big Data is now a tremendous springboard to personalize the customer relationship. Amazon is the first one which has invested in Big Data. The IT colossus and the associated services have considerably changed...
Posté par Nina Legras à 15:20 - Commentaires […] - Permalien [#]
Tags: data analysis,  big data,  digital retail,  retail,  predictive marketing

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12 décembre 2016

Four Business Models for the Digital Age

Four Business Models for the Digital Age
Digitization, which is of course happening all around us, is opening up a whole new spectrum of opportunities to create value. But how do you navigate this new horizontal world? Peter Weill and Stephanie Woerner offer some useful insights on these challenges...
Posté par Nina Legras à 10:22 - Commentaires […] - Permalien [#]
Tags: digital retail,  IoT,  digitalization,  suppliers,  open innovation,  ecosystem drivers,  PaaS

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3 novembre 2016

How Will Digitalization Impact Personnel on the Manufacturing Shop Floor?

How Will Digitalization Impact Personnel on the Manufacturing Shop Floor?
Mark Humphlett, Director of Industry and Solution Strategy, Infor When the shop floor is operating poorly, the entire enterprise suffers. This is why teams who are setting priorities for digital initiatives should place a high priority on improving shop...
Posté par Nina Legras à 13:54 - Commentaires […] - Permalien [#]
Tags: digital retail,  digitalization,  cloud services,  Advanced analytics

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26 octobre 2016

Place the store in the heart of the customer experience

In recent years, retailers have primarily tied to invest in their eCommerce by adopting innovative web and mobile technologies to make it more relevant and personal to the online customer experience. But with the evolution of consumption and the emergence...
Posté par Nina Legras à 14:41 - Commentaires […] - Permalien [#]
Tags: digital retail,  retail,  costumers,  ecommerce,  sales channel,  interaction

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25 juin 2016

The three ages of digital

The three ages of digital
Things seem to be changing faster than ever and life feels increasingly complex and fragmented. We could be at peak complexity, but I think that life will, in fact, soon simplify. We are currently mid-phase between two eras: the pre- and post-digital...
Posté par Thierry Bapin à 15:50 - Commentaires […] - Permalien [#]
Tags: digital,  digital retail,  IoT,  digital economy,  digital marketing,  market trends

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17 février 2016

Concept Store by Samsung Business

On the walls, Samsung screens . Connected displays are now everywhere. In your pocket, your purse but also now in public areas . Can not do without . Learn more : http://www.samsung.com/fr/business/insights/news/the-concept-store-by-samsung-business
Posté par Nina Legras à 08:00 - Commentaires […] - Permalien [#]
Tags: digital retail,  Internet of Things,  IoT,  digital economy,  Internet of Everything,  digital marketing,  market trends,  Concept Store,  Samsung

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2 juin 2015

Olivier Monferran (General Motors) : "The challenge: digitization of the physical network "

The Mobile Marketing Association France organized on May 5 breakfast on the effectiveness of mobile campaigns , which was Viuz partner. They interviewed Olivier Monferran on this occasion , Head of CRM and Digital General Motors. He answered the following...
Posté par Thierry Bapin à 22:20 - Commentaires […] - Permalien [#]
Tags: automotive,  big data,  digital retail,  GM,  digital marketing,  customer experience,  General Motors,  cross channel,  customer centric,  CRM,  Olivier Monferran,  digitalization

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INI is a groupment of high tech small and medium size companies with over 20 years experience in the field of Internet technologies objects and big data. Activity: Design, production and database integration for the production of high value-added services. INI is powered by MOV'EO Cluster.

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Nina Legras
nina.legras@pole-moveo.org


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