From "click and collect" to "ship from store", the Internet invites itself in all strata of traditional commerce. Forced turning for some, opportunity for others, the integration of the Web is now inevitable.
Gone are the days when physical commerce stood at a distance from e-commerce! Here it is today caught up by the boom of online commerce. Most of the growth in the sector is currently driven by the "click and collect", which puts physical stores at the heart of the global dynamic of brands. While there are many signs of... [Lire la suite]