market analysis

  For most of us, the internet of things (IoT) might call to mind specific gadgets – slick innovations like Nest thermostats or the Apple Watch – that seem to owe their provenance to science fiction and promise a more wired world, as well as the inevitable automation of everyday life. Then there are people like serial entrepreneur Nova Spivack, someone who’s far less enamoured of the next IoT device than he is with something infinitely geekier: the data that can be captured. To Spivack, the chief executive of big-data mining... [Lire la suite]

Analysts identify the top digital marketing trends, and where they place on the Gartner Hype Cycle. In their session at the Gartner Digital Marketing Conference, Adam Sarner and Mike McGuire, research vice presidents for Gartner for Marketing Leaders, pinpointed specific trends on the Gartner Digital Marketing hype cycle to describe which ones will have the most impact on digital marketers. The hype cycle illustrates technologies that move through the peak of expectations to the trough of disillusionment and eventually to the... [Lire la suite]

Accenture has reported increasing interest from its clients about deploying and harnessing Internet of Things (IoT) systems, but these companies still need to uncover specific value in the technology. James Bailey, managing director of Accenture's mobility department, said in an interview with V3 that, while Accenture's clients still look for mobility-related consultancy, they are also looking for help in understanding the IoT. Setting standards Bailey agrees that the diversity of devices makes it difficult to establish uniform... [Lire la suite]

There are 2 billion people around the world using smartphones that have an internet connection and a touchscreen or something similar as an interface. By the end of the decade that number looks set to double to just over 4 billion, according to Benedict Evans of Andreessen Horowitz, a venture-capital firm. By 2020, something like 80% of adults will own a smartphone connected to this remarkable global resource. Like the book, the clock and the internal combustion engine before it, the smartphone is changing the way people relate to... [Lire la suite]

According to the EMC/IDC Digital Universe Report, data is doubling in size every two years. From 2013 to 2020, the digital universe is projected to grow from 4.4 trillion gigabytes to 44 trillion gigabytes. For executives faced with the age-old challenge of how to organize and learn from the data available to them, the problem just got a lot harder. The Internet of Things (IoT) may be a new topic to many executives, but it lies at the heart of the phenomenon of data proliferation. Today, according to the EMC/IDG study, consumers... [Lire la suite]

                        In an all-new report from BI Intelligence, we examine what is currently driving growth in the Internet of Things and how various sectors of the economy will embrace IoT innovations.  Here are a few of the key findings from the BI Intelligence report: The Internet of Things will be the largest device market in the world. We estimate that by 2019 it will be more than double the size of the smartphone, PC, tablet, connected car, and... [Lire la suite]

This year, customer experience management will be mostly focused on customer personas, rather than portfolios. It is increasingly critical for retailers to innovate in terms of customer experience to keep shoppers engaged. Only by serving the changing needs, preferences and behaviour of the customer, will retailers and brands be able to meet today's hyper-connected consumers on their terms, across all channels of interaction. Over the course of last year, we saw a spike in customer expectations for bespoke personalisation across all... [Lire la suite]

What does ‘the internet of things’ mean, anyway? It is a term that I’ve heard periodically over the past few years but explored little and never wrote about here, as it doesn’t specifically refer to education and there are so many other (specifically) relevant things to share and talk about. The short explanation is that the Internet of Things refers to the interconnectedness of devices of all types – especially ‘smart’ devices that can react, anticipate, and adapt as necessary. In short, this interconnectedness and advancing... [Lire la suite]