21 mai 2015

Top Emerging Trends in Digital Marketing

Analysts identify the top digital marketing trends, and where they place on the Gartner Hype Cycle. In their session at the Gartner Digital Marketing Conference, Adam Sarner and Mike McGuire, research vice presidents for Gartner for Marketing Leaders, pinpointed specific trends on the Gartner Digital Marketing hype cycle to describe which ones will have the most impact on digital marketers. The hype cycle illustrates technologies that move through the peak of expectations to the trough of disillusionment and eventually to the... [Lire la suite]