11 mai 2018

H&M Looks To Big Data For Store Insights

To reduce markdowns and break out of a lull in sales, H&M is turning to artificial intelligence (AI) and Big Data to tailor its merchandising mix in its brick-and-mortar stores. The fashion retailer is using algorithms to gain insights from returns, receipts and data from loyalty cards to improve its bottom lines, according to news source Retail Dive reports. H&M is utilizing the technology in a store located in an upscale section of Stockholm, Sweden. It has so far learned that women make up most of its... [Lire la suite]
Posté par Nina Legras à 16:00 - - Commentaires [0] - Permalien [#]
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24 octobre 2017

Big Data puts itself in service to the bank

The bank is certainly one of the sectors where companies hold the most information on its customers: private situation, salary, spendings, propensity of savings, favourite retailers… But not only. Thanks to the mixing of structured and non structured data (publications on the social networks, emails, history of purchases on e-commerce web site, etc.), Big Data enables the banks to have a true analysis of the life of their customers day after day, for to better understand their behavior and to anticipate them. When the customers... [Lire la suite]
Posté par Nina Legras à 09:59 - - Commentaires [0] - Permalien [#]
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15 mai 2017

Big Data the formidable weapon on digital retail

Data is everywhere especially in E-commerce. Big Data is now a tremendous springboard to personalize the customer relationship. Amazon is the first one which has invested in Big Data. The IT colossus and the associated services have considerably changed the environment of the French distribution but also at a worlwide level too : considering the prices competition, the Internet trafic, the customer behavior, the supply chain optimization …Amazon is the undisputed leader in the dynamic pricing gestion and the supply chain. ... [Lire la suite]
Posté par Nina Legras à 15:20 - - Commentaires [0] - Permalien [#]
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