retail

70% of consumers now use their mobile in stores. Locate a store, consult reviews or compare prices ...: the mobile is today become indispensable to the consumer even in his journey offline purchase. To better understand the role and increasing impact of smartphone in store, the MMA has just published its Guide to interactions mobile point of sale. Two years after its first edition, the Mobile Marketing Association France announces a major update to its Point of Sale Interaction Guide. "70% of consumers are now using their mobile in... [Lire la suite]

All sectors of trade and of the economy are facing more or less to the massive development of the digital technology. The industry of the luxury is not being spared. In this sector where the human relation between the seller and the customer is favored, how to integrate artificial intelligence into products which are naturally very far from this connected notion? One thing's for sure: the buyer of the 21th century is more and more demanding. So enriching the relation with clients, anticipating their expectations, while maintaining a... [Lire la suite]

Data is everywhere especially in E-commerce. Big Data is now a tremendous springboard to personalize the customer relationship. Amazon is the first one which has invested in Big Data. The IT colossus and the associated services have considerably changed the environment of the French distribution but also at a worlwide level too : considering the prices competition, the Internet trafic, the customer behavior, the supply chain optimization …Amazon is the undisputed leader in the dynamic pricing gestion and the supply chain. ... [Lire la suite]

From "click and collect" to "ship from store", the Internet invites itself in all strata of traditional commerce. Forced turning for some, opportunity for others, the integration of the Web is now inevitable. Gone are the days when physical commerce stood at a distance from e-commerce! Here it is today caught up by the boom of online commerce. Most of the growth in the sector is currently driven by the "click and collect", which puts physical stores at the heart of the global dynamic of brands. While there are many signs of... [Lire la suite]

In many cases, IoT devices are dependent on sensors to sense what is going on in the world and then the data is processed to continue the work. These sensors are most important part of devices and hence used extensively in IoT setup. In this article, we will discuss some of the commonly used types of sensors and what they are used for. Temperature Sensors These sensors allow an IoT device to know the temperature of objects and function according to it. Once installed, these sensors use different methods to determine the heat or... [Lire la suite]

In recent years, retailers have primarily tied to invest in their eCommerce by adopting innovative web and mobile technologies to make it more relevant and personal to the online customer experience. But with the evolution of consumption and the emergence of a demand for unified experience, so omnicanale, retailers are turning again today to their physical stores trying to evaluate the best way to harness the wealth and potential ... potential pure players have not and they suffer.Indeed, a study presented by userADgents in September... [Lire la suite]

This year, customer experience management will be mostly focused on customer personas, rather than portfolios. It is increasingly critical for retailers to innovate in terms of customer experience to keep shoppers engaged. Only by serving the changing needs, preferences and behaviour of the customer, will retailers and brands be able to meet today's hyper-connected consumers on their terms, across all channels of interaction. Over the course of last year, we saw a spike in customer expectations for bespoke personalisation across all... [Lire la suite]

The number of smart devices in your home, on your body and around your office is increasing everyday. By 2020, there could be as many as 30 billion devices hooked up to the Internet of Things (IoT). As far as business goes, few industries will be more profoundly affected by the IoT than the retail sector, which will be a major topic of discussion at the National Retail Federation’s Annual Convention and Expo this week in New York. Some people may abandon brick-and-mortar shopping completely. Others will use applications to help them... [Lire la suite]

The Swedish furniture retailer uses a talking mirror to make customers feel better about themselves.   It’s no secret that a compliment can be a real self-esteem booster and an instant pick-me-up on a bad day. Receiving one unsolicited, however, is a rare occurrence in this day and age, especially when the media is geared to lower self-esteem. Swedish furniture company IKEA has decided to try and remedy this by giving out some compliments of its own. The Motivational Mirror is a new installation in one of IKEA’s London... [Lire la suite]

INI Smes cluster is glad to announce its participation to the next edition of MPV - Marketing at Retail Show in Paris - Porte de Versailles (from April the 1st to 3rd 2014). INI members representative are Carlipa and Nexyad. INI is a groupment of high tech small and medium size companies support by MOV’EO Cluster. The main technological area of INI goes from sensors and transponders to mechanical actuators covering mechatronics, electronics and power electronics, computer science, signal processing, visual analytics and data... [Lire la suite]