26 octobre 2016
Place the store in the heart of the customer experience
In recent years, retailers have primarily tied to invest in their eCommerce by adopting innovative web and mobile technologies to make it more relevant and personal to the online customer experience. But with the evolution of consumption and the emergence of a demand for unified experience, so omnicanale, retailers are turning again today to their physical stores trying to evaluate the best way to harness the wealth and potential ... potential pure players have not and they suffer.Indeed, a study presented by userADgents in September... [Lire la suite]
