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Groupement INI : Intégration Numérique pour l'Industrie
retail
22 février 2018

Retail: Never without my mobile

70% of consumers now use their mobile in stores. Locate a store, consult reviews or compare prices ...: the mobile is today become indispensable to the consumer even in his journey offline purchase. To better understand the role and increasing impact...
Posté par Nina Legras à 10:40 - Commentaires […] - Permalien [#]
Tags: digital retail,  retail,  mobile in store,  data exploitation,  point sale digitalization

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14 novembre 2017

Big Data: ally or enemy for the luxury goods industry?

All sectors of trade and of the economy are facing more or less to the massive development of the digital technology. The industry of the luxury is not being spared. In this sector where the human relation between the seller and the customer is favored,...
Posté par Nina Legras à 10:05 - Commentaires […] - Permalien [#]
Tags: big data,  retail,  costumer analysis,  personalized data

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15 mai 2017

Big Data the formidable weapon on digital retail

Data is everywhere especially in E-commerce. Big Data is now a tremendous springboard to personalize the customer relationship. Amazon is the first one which has invested in Big Data. The IT colossus and the associated services have considerably changed...
Posté par Nina Legras à 15:20 - Commentaires […] - Permalien [#]
Tags: data analysis,  big data,  digital retail,  retail,  predictive marketing

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15 mars 2017

Augmented Retail: the interweaving between traditional commerce and e-commerce

From "click and collect" to "ship from store", the Internet invites itself in all strata of traditional commerce. Forced turning for some, opportunity for others, the integration of the Web is now inevitable. Gone are the days when physical commerce stood...
Posté par Nina Legras à 16:13 - Commentaires […] - Permalien [#]
Tags: retail,  connected retail,  e-commerce,  innovative services

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10 novembre 2016

A Quick Guide to Sensors Used in IoT Devices And Their Applications

In many cases, IoT devices are dependent on sensors to sense what is going on in the world and then the data is processed to continue the work. These sensors are most important part of devices and hence used extensively in IoT setup. In this article,...
Posté par Nina Legras à 13:54 - Commentaires […] - Permalien [#]
Tags: sensors,  retail,  IoT,  industry digitalization,  infrastructures

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26 octobre 2016

Place the store in the heart of the customer experience

In recent years, retailers have primarily tied to invest in their eCommerce by adopting innovative web and mobile technologies to make it more relevant and personal to the online customer experience. But with the evolution of consumption and the emergence...
Posté par Nina Legras à 14:41 - Commentaires […] - Permalien [#]
Tags: digital retail,  retail,  costumers,  ecommerce,  sales channel,  interaction

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6 février 2015

Key trends for retail technology in 2015: the rise of hyper-personalisation

Key trends for retail technology in 2015: the rise of hyper-personalisation
This year, customer experience management will be mostly focused on customer personas, rather than portfolios. It is increasingly critical for retailers to innovate in terms of customer experience to keep shoppers engaged. Only by serving the changing...
Posté par Thierry Bapin à 00:10 - Commentaires […] - Permalien [#]
Tags: big data,  digital retail,  retail,  Internet of Things,  IoT,  market analysis,  big data analytics,  digital marketing,  customer experience,  hyper personalisation,  relevance in store

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3 février 2015

The Internet Of Things Will Transform Retail As We Know It

The Internet Of Things Will Transform Retail As We Know It
The number of smart devices in your home, on your body and around your office is increasing everyday. By 2020, there could be as many as 30 billion devices hooked up to the Internet of Things (IoT). As far as business goes, few industries will be more...
Posté par Thierry Bapin à 09:55 - Commentaires […] - Permalien [#]
Tags: retail,  Internet of Things,  IoT,  algorithms,  IBM,  Business model,  business trade,  digital marketing,  digitalretail

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13 octobre 2014

IKEA Motivational Mirror Provides Reflection, Morale Boost !

IKEA Motivational Mirror Provides Reflection, Morale Boost !
The Swedish furniture retailer uses a talking mirror to make customers feel better about themselves. It’s no secret that a compliment can be a real self-esteem booster and an instant pick-me-up on a bad day. Receiving one unsolicited, however, is a rare...
Posté par Thierry Bapin à 17:11 - Commentaires […] - Permalien [#]
Tags: digital retail,  retail,  IKEA,  Design,  Furniture,  Gallery,  Home,  Motion Sensing,  mirror

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15 février 2014

Meet INI members at the MPV show !

Meet INI members at the MPV show !
INI Smes cluster is glad to announce its participation to the next edition of MPV - Marketing at Retail Show in Paris - Porte de Versailles (from April the 1st to 3rd 2014). INI members representative are Carlipa and Nexyad. INI is a groupment of high...
Posté par Thierry Bapin à 18:00 - Commentaires […] - Permalien [#]
Tags: digital,  INI,  NEXYAD,  NEXYAD Analytics,  analytics,  big data,  carlipa,  digital retail,  marketing,  mpv,  retail,  shop

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About us

INI is a groupment of high tech small and medium size companies with over 20 years experience in the field of Internet technologies objects and big data. Activity: Design, production and database integration for the production of high value-added services. INI is powered by MOV'EO Cluster.

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Nina Legras
nina.legras@pole-moveo.org


Mov'eo-2014

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