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Groupement INI : Intégration Numérique pour l'Industrie
digital marketing
25 juin 2016

The three ages of digital

The three ages of digital
Things seem to be changing faster than ever and life feels increasingly complex and fragmented. We could be at peak complexity, but I think that life will, in fact, soon simplify. We are currently mid-phase between two eras: the pre- and post-digital...
Posté par Thierry Bapin à 15:50 - Commentaires […] - Permalien [#]
Tags: digital,  digital retail,  IoT,  digital economy,  digital marketing,  market trends

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17 février 2016

Concept Store by Samsung Business

On the walls, Samsung screens . Connected displays are now everywhere. In your pocket, your purse but also now in public areas . Can not do without . Learn more : http://www.samsung.com/fr/business/insights/news/the-concept-store-by-samsung-business
Posté par Nina Legras à 08:00 - Commentaires […] - Permalien [#]
Tags: digital retail,  Internet of Things,  IoT,  digital economy,  Internet of Everything,  digital marketing,  market trends,  Concept Store,  Samsung

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2 juin 2015

Olivier Monferran (General Motors) : "The challenge: digitization of the physical network "

The Mobile Marketing Association France organized on May 5 breakfast on the effectiveness of mobile campaigns , which was Viuz partner. They interviewed Olivier Monferran on this occasion , Head of CRM and Digital General Motors. He answered the following...
Posté par Thierry Bapin à 22:20 - Commentaires […] - Permalien [#]
Tags: automotive,  big data,  digital retail,  GM,  digital marketing,  customer experience,  General Motors,  cross channel,  customer centric,  CRM,  Olivier Monferran,  digitalization

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21 mai 2015

Top Emerging Trends in Digital Marketing

Top Emerging Trends in Digital Marketing
Analysts identify the top digital marketing trends, and where they place on the Gartner Hype Cycle. In their session at the Gartner Digital Marketing Conference, Adam Sarner and Mike McGuire, research vice presidents for Gartner for Marketing Leaders,...
Posté par Thierry Bapin à 15:01 - Commentaires […] - Permalien [#]
Tags: digital retail,  Internet of Things,  IoT,  market analysis,  digital economy,  digital marketing,  market trends,  Gartner,  content marketing,  hype cycle,  multichannels attribution,  real-time marketing,  responsive design

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10 février 2015

Big data to improve customer loyalty

Big data to improve customer loyalty
"The data driven marketing boosts customer loyalty ," says a signed study by Turn and Forbes. According to the findings of this study , leaders who have adopted such a strategy are three times more likely to report a competitive advantage through increased...
Posté par Thierry Bapin à 14:28 - Commentaires […] - Permalien [#]
Tags: data analysis,  digital,  big data,  digital retail,  IoT,  digital marketing,  data driven,  data driven marketing

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6 février 2015

Key trends for retail technology in 2015: the rise of hyper-personalisation

Key trends for retail technology in 2015: the rise of hyper-personalisation
This year, customer experience management will be mostly focused on customer personas, rather than portfolios. It is increasingly critical for retailers to innovate in terms of customer experience to keep shoppers engaged. Only by serving the changing...
Posté par Thierry Bapin à 00:10 - Commentaires […] - Permalien [#]
Tags: big data,  digital retail,  retail,  Internet of Things,  IoT,  market analysis,  big data analytics,  digital marketing,  customer experience,  hyper personalisation,  relevance in store

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3 février 2015

The Internet Of Things Will Transform Retail As We Know It

The Internet Of Things Will Transform Retail As We Know It
The number of smart devices in your home, on your body and around your office is increasing everyday. By 2020, there could be as many as 30 billion devices hooked up to the Internet of Things (IoT). As far as business goes, few industries will be more...
Posté par Thierry Bapin à 09:55 - Commentaires […] - Permalien [#]
Tags: retail,  Internet of Things,  IoT,  algorithms,  IBM,  Business model,  business trade,  digital marketing,  digitalretail

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About us

INI is a groupment of high tech small and medium size companies with over 20 years experience in the field of Internet technologies objects and big data. Activity: Design, production and database integration for the production of high value-added services. INI is powered by MOV'EO Cluster.

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Nina Legras
nina.legras@pole-moveo.org


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