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Groupement INI : Intégration Numérique pour l'Industrie
data driven marketing
10 février 2015

Big data to improve customer loyalty

Big data to improve customer loyalty
"The data driven marketing boosts customer loyalty ," says a signed study by Turn and Forbes. According to the findings of this study , leaders who have adopted such a strategy are three times more likely to report a competitive advantage through increased...
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INI is a groupment of high tech small and medium size companies with over 20 years experience in the field of Internet technologies objects and big data. Activity: Design, production and database integration for the production of high value-added services. INI is powered by MOV'EO Cluster.

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