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Groupement INI : Intégration Numérique pour l'Industrie
predictive marketing
11 mai 2018

H&M Looks To Big Data For Store Insights

To reduce markdowns and break out of a lull in sales, H&M is turning to artificial intelligence (AI) and Big Data to tailor its merchandising mix in its brick-and-mortar stores. The fashion retailer is using algorithms to gain insights from returns, receipts...
Posté par Nina Legras à 16:00 - Commentaires […] - Permalien [#]
Tags: big data,  smart city,  connected retail,  AI,  predictive marketing

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24 octobre 2017

Big Data puts itself in service to the bank

The bank is certainly one of the sectors where companies hold the most information on its customers: private situation, salary, spendings, propensity of savings, favourite retailers… But not only. Thanks to the mixing of structured and non structured...
Posté par Nina Legras à 09:59 - Commentaires […] - Permalien [#]
Tags: big data,  bank,  predictive marketing

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15 mai 2017

Big Data the formidable weapon on digital retail

Data is everywhere especially in E-commerce. Big Data is now a tremendous springboard to personalize the customer relationship. Amazon is the first one which has invested in Big Data. The IT colossus and the associated services have considerably changed...
Posté par Nina Legras à 15:20 - Commentaires […] - Permalien [#]
Tags: data analysis,  big data,  digital retail,  retail,  predictive marketing

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About us

INI is a groupment of high tech small and medium size companies with over 20 years experience in the field of Internet technologies objects and big data. Activity: Design, production and database integration for the production of high value-added services. INI is powered by MOV'EO Cluster.

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Nina Legras
nina.legras@pole-moveo.org


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